During her tenure as accessories editor at Vogue UK, Tamara Mellon became increasingly aware of the strong demand for glamorous but wearable shoes. With the concept for a luxury accessories business in mind, she approached Jimmy Choo, an exceptional couture shoe maker in London’s East End. The two partnered to develop a ready-to-wear line, which experienced unprecedented success; the line has been lauded by celebrities and editors alike. Today, the company operates 60 branded stores and produces shoes, handbags, small leather goods, and sunglasses. The first-ever eyewear collection features innovative and fresh designs that follow the brand’s classic elegance, beauty and sexiness.