Designers Pamela Skaist-Levy and Gela Nash-Taylor launched a fashion revolution in 1994 when they introduced a clothing line based on comfortable high style infused with West Coast color and breeziness. Their signature tracksuit ultimately became the uniform of the stylish woman on the move. The company’s widespread success fueled the development of multiple categories including shoes, handbags, jewelry, perfume, and eyewear. In 2003, Liz Claiborne purchased Juicy Couture; the designers remain on as co-presidents. The eyewear line exudes a casual attitude and features whimsical details like charms, colorful lenses, and logo elements.