Lucky Brand Jeans is about a moment in time, about America, youth and courage. The brand stands for a time when quality and pride came first. Lucky Brand Jeans has always marched to the tune of its own drummer, never lining up to do it like everybody else. When the rules didn’t make sense, the company made up new ones. Lucky Brand Jeans was founded on the nostalgia of small town America. It’s about innocence, courage and fun.