Lucky Brand Jeans is about a moment in time,
about America, youth and courage. The brand stands for a time when
quality and pride came first. Lucky Brand Jeans has always marched
to the tune of its own drummer, never lining up to do it like
everybody else. When the rules didn’t make sense, the company made
up new ones. Lucky Brand Jeans was founded on the nostalgia of small
town America. It’s about innocence, courage and fun.
Hear more from the genius behind the brand
Hear more from the genius behind the brand
